I base my actions on valuable insights that could push the process forward.

Whether I was running a market map to pursue stakeholders as a Key Account Manager or usability tests to prioritise features as a Designer, data has always been the best source for my decisions.

Coming from a Psychology background, this helps me understand the story behind the actions and the motivations of the users. When I do my user research, I analyze the qualitative and quantitative data from a psychological perspective.

Given my cognitive-behavioral approach, I am able to link the results and create a full picture of the user containing their emotions, thoughts, behaviors, and how this complex system interacts with the product.

As a designer, I put a great price on the small details, because they ultimately have a high impact.

I double-check everything and do my visual work at a very precise scale.

Even one slight tint in plus or minus can impact the user’s ability to comprehend the message that you want to send.text goes here

When I am working as a designer, I always integrate my artistic background.

My passion for combining colors and applying color theory helps me find the best color palette, and my knowledge of the principles behind artistic movements helps me send a personal message to the users I am trying to reach.

Ultimately, my keen eye for aesthetics helps me create a pleasing user interface.